How would you describe your current role and the biggest challenges you face?

I am responsible for Demand Generation and Brand Awareness in APJ region. Challenges are always permanent but the top ones I would say that hyper personalization & hyper localization in deep markets of ASEAN.

What is a common misconception about the work you do?

The common misconception is that I have lot of budget.

How did you get started in your marketing career?

I did MBA in Marketing and started in Services Marketing with Wipro.

Describe the most impactful marketing campaign/project you've personally worked on.

There are many but few of them - "Paint the Teal", "ABM ebooks", "Journal of Integration".

What is one marketing trend or change you're not convinced will work for SEA tech brands?

Pushing Global content in local regions.

What is one marketing trend or change that you hope to see more of at SEA tech brands? And, why?

Infusing AI into Marketing.

What is your favourite marketing resource that you would recommend to this community? And, why?

CMO! 

Lastly, where are you based, and where would you take friends visiting your city for the first time?

Singapore & MBS.