How would you describe your current role and the biggest challenges you face?

My current role is leading overall marketing and campaign delivery for 99 Group. The main challenge is consistently handling both demand and supply with all its action plans, KPI and activities.

What is a common misconception about the work you do?

That we are a property agent.

How did you get started in your marketing career?

Actually I started my career in media/advertising sales but slowly got more involved into how to start build a campaign from scratch, and how to gain user attention.

Describe the most impactful marketing campaign/project you've personally worked on.

Joined 99 Group in mid of covid (Sep 2020) while the company was going through a joint venture/acquisition and managing both brands and creating different/parallel strategies while incorporating two teams who barely knew each other and worked online.

What is one marketing trend or change you're not convinced will work for SEA tech brands?

The sentence I often hear is "we dont need ATL Brand Spend."

What is your favourite marketing resource that you would recommend to this community? And, why?

Everything actually: podcast, social media resources, I believe in consuming knowledge and read how other brands do it.

Lastly, where are you based, and where would you take friends visiting your city for the first time?

I am based in Jakarta and I would take them for an outdoor activity: jogging, picnic, coffee run in GBK Senayan.