How would you describe your current role and the biggest challenges you face?

My role is to spearhead all the branding & marketing effort to gear up 4 different business units across 5 different countries to build sustainable brands whose results can be tangible. The challenge for a marketer is to tell and show stakeholders what marketers do.

What is a common misconception about the work you do?

Marketing is easy, it's all about social media and design.

How did you get started in your marketing career?

That's how life works, I suppose :)

Describe the most impactful marketing campaign/project you've personally worked on.

Build 0-1 with superior measurable milestones in less than 12 months.

What is one marketing trend or change you're not convinced will work for SEA tech brands?

AI adoption - but time will tell.

What is one marketing trend or change that you hope to see more of at SEA tech brands? And, why?

Stop burning money and prove a point that marketing can support the path to profitability.

What is your favourite marketing resource that you would recommend to this community? And, why?

Other marketers! 

Lastly, where are you based, and where would you take friends visiting your city for the first time?

Jakarta. Indonesia's food center will be a good place to start.