How would you describe your current role and the biggest challenges you face?

As a marketer (Group Brand Manager) in the Startup F&B industry, my role is crucial for developing a range of brands with strong and clear positioning. Facing conditions that demand me as a marketer to be agile with the changing management direction is my biggest challenge.

What is a common misconception about the work you do?

Viral is the main objective of marketing.

How did you get started in your marketing career?

I tried several positions in the creative and marketing industry such as production house, TV station, and creative production content digital. After all of these experiences, I thought I would be more suitable as a generalist than a specialist. So, I decided to become a Brand Manager.

Describe the most impactful marketing campaign/project you've personally worked on.

Indomilk UHT Banana X Jungkook BTS, and #SemuaKetemuDisini MR.DIY Indonesia campaign.

What is one marketing trend or change you're not convinced will work for SEA tech brands?

Interactive artificial intelligence.

What is one marketing trend or change that you hope to see more of at SEA tech brands? And, why?

Live commerce!

What is your favourite marketing resource that you would recommend to this community? And, why?

Brand25, Harvard Business Review, Deloitte research & survey

Lastly, where are you based, and where would you take friends visiting your city for the first time?

Jakarta, Indonesia. I will take my friends visiting my city for the first time to Istana Negara, Bogor.