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2025 Marketing Outlook in Southeast Asia

December 18, 2024

As we wrap up 2024, we’ve got a special content jam session lined up with Guneet (Founder, Stealth AI Startup), Andri (CMO, Akseleran), and Niki (Head of Growth, Choco Up) to explore what’s next in marketing.

Here's what to keep in mind as we move forward into this dynamic marketing landscape:

  • Be strategic when evaluating trends versus fads - carefully assess which movements will create meaningful, long-term value for the brand and which are merely temporary distractions. Focus your energy and resources on initiatives that drive lasting business impact rather than chasing every new trend.
  • Take a holistic approach to balance brand building, customer acquisition, and revenue growth initiatives. While short-term gains are important, investing in sustainable success requires thoughtful allocation across these key pillars to build a resilient marketing foundation that can weather market changes.
  • Stay curious and maintain an innovative mindset when it comes to AI implementation - don't simply follow the crowd. Sometimes taking a contrarian approach and exploring unconventional applications can lead to breakthrough results that set you apart from competitors. Be willing to experiment and learn from both successes and failures.

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