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seachange by NewCampus is a community aimed at keeping Southeast Asia’s startup leaders connected and upskilled through networking and events, to keep pace with SEA's fast-changing and culturally diverse business environment.
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Whether you're a new manager, C-suite or founder, it's what happens in the 'messy middle' that makes the most impact. Here are stories from the frontlines of hypergrowth across the world's fastest-growing cities.
In our latest community content jam, we welcomed Roberta (Head of Brand Media at foodpanda), Marc-Antoine (Regional Head - SEA at CleverTap), and David (ex-Head of E-commerce Marketplace, APAC MEA at Electrolux) to share how they’ve adapted their strategies to meet new consumer demands and expectations.
We sat down with Alyssa (Director, Marketing at Nium) and Priyanka (Director at Window Seat Consulting) to chat about the current state of AI in B2B marketing and what lies ahead to stay ahead of the curve.
We invited Azryl (Founder at Alcove Communications) and Nur (CMO at Iklanmu) to chat about the evolving role of AI in content marketing.
We invited Sujoy (CMO, Asia at Kyndryl) and Mayank (ex-CMO, Southeast Asia at Mastercard) to address the common myths and share best practices in the B2B space
We invited Jonathan (Head of Marketing at Storehub), Neha (Head of Digital Marketing and Martech at OCBC), and Farin (ex-Managing Director at amc asia!) to chat about how leaders in marketing turn challenges into opportunities for growth and maintain team morale
We invited Anisha (Director at Savant Marketing) and Bo (Head of Marketing at Seven Peaks) to talk about consumer behaviour, campaigns, and cultural aspects that affect doing business in Thailand.
Andita (VP Marketing and Innovation at Lemonilo) talks about understanding how customers think and act, and why it's important to keep learning in marketing.
Joon (Head of Marketing and Commercial Operations at Urban Company) discusses how tech startups should plan their marketing spending as they grow, and find a balance between quick results and long-term brand building.
We invited Michelle (Head of Digital Experience at GCash), Raenald (Head of Marketing - Philippines and Thailand at ShopBack), and Pepe (Chief Marketing Officer at Maya) to talk about consumer behaviour, campaigns, and cultural aspects that affect doing business in the Philippines.
We invited Andy (General Manager at MSQ Asia) and Jeanette (ex-Head of Growth Marketing and CRM, Centre of Excellence at Circles.Life) to talk about consumer behaviour, campaigns, and cultural aspects that affect doing business in Singapore.
Evan (VP of Branding & Marketing at Qoala) shares why it's important to create engaging brand experiences and build communities that support a brand's goals.
We invited Andita (Lemonilo), Dian (Cove), and Fanbul (infipop) to talk about consumer behaviour, campaigns, and cultural aspects that affect doing business in Indonesia.
Raenald (Head of Marketing for the Philippines and Thailand at ShopBack) discusses marketing expenditure, channel mix, smarter segment-specific promotions, and experimentation in tech marketing.
Neha (Marketing Lead for APJ at Contentsquare) shares insights on how cross-functional teamwork between sales and marketing can drive common goals, leading to more cohesive and efficient outcomes.
Salim (Head of Creative Marketing at Bukalapak) shares how brands use real stories, honesty, and understanding behaviour to build trust, catch interest, and connect with consumers.
Fairuza (AVP Media & Communication at Bukalapak) shares his perspectives on how various media relations activities could enhance and amplify our overall marketing efforts.
Ankesh (Senior Director and Head of Marketing - APJ at Workato) shares about the need for real-time integration and communication between systems and people. This helps ensure that managing leads and keeping the database accurate is efficient for all teams.
Cedric (ex-Group Head of Marketing at Oona Insurance) shares his experience in scaling campaign launches through thorough planning, stakeholder buy-in, and uncompromising quality.
Dian (Country Director of Growth & Regional VP Online Marketing) shares how combining performance marketing with growth strategy and brand awareness could enhance the overall business results.
David (Head of E-commerce Marketplace, APAC MEA at Electrolux) discusses how to improve e-commerce conversion rates, CRM programs, and how smaller brands can compete with larger firms.
