Rakuten Viber at a glance ☎️

As a global calling and messaging app, Viber effortlessly bridges gaps between individuals across continents and cultures. Each month, hundreds of millions of people from diverse backgrounds rely on Viber to connect with loved ones, share moments, and stay informed, all at no cost.

Rakuten Viber's impact goes beyond mere communication—it fosters meaningful connections and supports communities worldwide. Their approach to serving clients from diverse markets exemplifies their adaptability and dedication to inclusivity.

Prioritisation for Maximum Impact

The path to having a big impact involves solving complex problems with creative ideas and teamwork. Key to this is understanding and meeting the different needs of global markets.

Rakuten Viber's user base spans continents, each with its own cultural nuances and preferences. Effectively bridging these differences is essential in crafting universally resonant product strategies.

Working together to set priorities is a key part of Rakuten Viber's plan to improve user experiences everywhere. While teams are aligned on the actionable routine priorities, linking them with overarching company goals can be an ambiguous process. Together with NewCampus, this ongoing refinement empowers Viber's teams to innovate proactively and leave their footprint in the competitive digital communication landscape.

Integrating Tactical Efficiency with Long-term Strategy

To make a lasting impact, Rakuten Viber co-created a private programme with NewCampus to adopt a strategic approach that integrates tactical efficiency with forward-thinking strategies.

The shift from tactical to strategic thinking is important. While daily tasks and immediate actions are essential for operational efficiency, ensuring that those tasks help make progress towards broader organisational directions and anticipating future challenges are equally prioritised.

This strategic mindset allows the team to not only react to current circumstances but also proactively shape its future through innovative initiatives and forward-looking strategies.

“The interactive group activities made the program more practical to relate to real work-life situations and some activities are something that can actually help in our work setting.”

In essence, through a combination of strategic foresight, tactical execution, and collaborative synergy, Rakuten Viber navigates complexities, drives innovation, and consistently delivers exceptional user experiences worldwide. This all-around method keeps them as a leader in digital communication, always striving to meet the needs of its global users.

Pivoting Effectively in a Dynamic Landscape

Understanding impact goes beyond just numbers—it's about knowing what it means to each team member and the whole organisation. Whether it's meeting current needs or planning for the future, defining impact helps guide decisions that bring real value.

Teams have the skills and mindset to handle changes and quickly adjust projects to meet new goals. Embracing change isn't just about facing challenges; it's a chance to innovate and grow.

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